OPAC

Subject: transmedia Year: 2020

Sort by Score Title Year -

1-2 from 2 results (0.014 seconds)

Title: Transmedia or Crossmedia? A Multidisciplinary Analysis of its Terminological use in the Academic Literature / ¿Transmedia o cross-media? Un análisis multidisciplinar de su uso terminológico en la literatura académica
Author: Villa-Montoya, María Isabel / Montoya-Bermúdez, Diego
Language: Español
Repository: 15
Subject: Universidad EAFIT / Convergencia / sistemas de comunicación / medios / producción científica / actividad investigativa / transmedia / cross-media / bibliometría / bases de datos académicas / convergence / communication systems / media / scientific production / research activity / crossmedia / bibliometry / academic database
Title: Las narrativas expandidas a través del product placement inverso: el caso de las zapatillas NikeMAG / The expanded narratives through the reverse product placement: the case of NikeMAG shoes
Author: Álvarez Rodríguez, Víctor
Language: Español
Repository: 30
Subject: Narrativa / publicidad / transmedia / product placement / product placement inverso / Narrative / Advertising / Transmedia / Product Placement / Reverse Product Placement

Acceder

« Previous 1 Next »

Refine your Search