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Subject: publicidad Subject: Advertising Language: Español Year: 2020 Document Type: Artículo

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Title: Las narrativas expandidas a través del product placement inverso: el caso de las zapatillas NikeMAG / The expanded narratives through the reverse product placement: the case of NikeMAG shoes
Author: Álvarez Rodríguez, Víctor
Language: Español
Repository: 30
Subject: Narrativa / publicidad / transmedia / product placement / product placement inverso / Narrative / Advertising / Transmedia / Product Placement / Reverse Product Placement

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