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Title:
Valor emocional percibido en las tarjetas de crédito de marca compartida en Bogotá
Author:
León Castillo, Marysoel
/
Camargo Jiménez, Laura Patricia
Language:
Español
Repository:
40
Subject:
compra
/
marcas
/
valor emocional
/
Purchase
/
Brands
/
Emotional value
/
Gestión de negocios
/
Comportamiento del consumidor
/
Confianza del consumidor
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