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Beatriz Barragán
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Marithza Sandoval Escobar
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Omar Fernando Cortés Peña
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Universidad Konrad Lorenz
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Comerciales
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activación previa
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contenido emocional
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erotismo.
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Subject:
humor
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Artículo
Year:
2013
Year:
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Title:
Análisis de categorías conceptuales asociadas al tipo de comercial y al efecto del material visual-verbal previo/Analysis of conceptual categories associated with type of ads and effect of the previous visual-verbal material
Author:
Marithza Sandoval Escobar
/
Universidad Konrad Lorenz
/
Omar Fernando Cortés Peña
/
Beatriz Barragán
Language:
Español
Repository:
22
Subject:
Comerciales
/
efectos de la publicidad
/
emociones
/
contenido emocional
/
activación previa
/
humor
/
erotismo.
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