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60
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GIRALDO PÉREZ, WILSON
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OTERO GÓMEZ, MARÍA CRISTINA
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comunicación
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consumidor
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marketing
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segmentación
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2019
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Subject:
green marketing
Subject:
segmentación
Document Type:
Artículo
Repository:
60
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Title:
Integrated marketing communication: an empirical analysis from the perspective of the young consumer / La comunicación integrada de marketing: un análisis empírico desde la perspectiva del consumidor joven
Author:
OTERO GÓMEZ, MARÍA CRISTINA
/
GIRALDO PÉREZ, WILSON
Language:
Español
Repository:
60
Subject:
comunicación
/
consumidor
/
marketing
/
segmentación
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