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Title: Integrated marketing communication: an empirical analysis from the perspective of the young consumer / La comunicación integrada de marketing: un análisis empírico desde la perspectiva del consumidor joven
Author: OTERO GÓMEZ, MARÍA CRISTINA / GIRALDO PÉREZ, WILSON
Language: Español
Repository: 60
Subject: comunicación / consumidor / marketing / segmentación
Title: Conceptual review of loyalty in hotel services / Revisión conceptual de la lealtad en servicios hoteleros / Examen conceptuel de la fidelite dans les services hoteliers / Revisão conceitual da lealdade em serviços hoteleiros
Author: ESCAMILLA SANTAMARÍA, MARTHA AURORA / DUQUE OLIVA, EDISON JAIR
Language: Español
Repository: 60
Subject: Lealtad / marketing / satisfacción

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