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Subject: consumidor Subject: segmentación Subject: comunicación Document Type: Artículo

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Title: Integrated marketing communication: an empirical analysis from the perspective of the young consumer / La comunicación integrada de marketing: un análisis empírico desde la perspectiva del consumidor joven
Author: OTERO GÓMEZ, MARÍA CRISTINA / GIRALDO PÉREZ, WILSON
Language: Español
Repository: 60
Subject: comunicación / consumidor / marketing / segmentación

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