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Subject: Word-of-mouth Year: 2014

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Title: The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context
Author: Loureiro, S.M.C. / Almeida, M. / Rita, P.
Language: Inglés
Repository: 73
Subject: Spa / Atmospheric cues / Relaxation / Involvement / Word-of-mouth / Satisfaction

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Title: A importância do word-of-mouth no mercado dos hostels: o caso do the independente hostel & suites
Author: Santos, Filipa da Silva Lúcio Duarte
Language: Portugués
Repository: 73
Subject: Marketing de serviços / Estratégia / Hostels / Lisboa / Word-of-mouth / Service marketing / Strategy / Lisbon Hostels

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Title: Social media plan : FNAC
Author: Marques, João Pedro Rafael
Language: Inglés
Repository: 73
Subject: Social media / Word-of-mouth / FNAC / Digital marketing / Passa-palavra / Marketing digital

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Title: Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth
Author: Loureiro, S. M. C. / Ribeiro, L.
Language: Inglés
Repository: 73
Subject: Online purchase / Pleasure / Arousal / Delight / Gender / Word-of-mouth

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