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Title: Wine prestige and experience in enhancing relationship quality and outcomes: wine tourism in DouroAuthor: Loureiro, S. M. C. / da Cunha, N. P.Language: InglésRepository: 73
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Title: Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websitesAuthor: Cavallero, LuisaLanguage: InglésRepository: 73Subject: Website quality / Unified theory of acceptance and use of technology (UTAUT) / Trust / Online customer reviews / Satisfaction / Word-of-mouth / Marketing / Indústria do vestuário / Moda / Página web / Comportamento do consumidor / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Customers’ online interaction experiences with fashion brands: e-information and e-buyingAuthor: Loureiro, S. M. C. / Amorim, M.Language: InglésRepository: 73
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Title: The impact of online negative word-of-mouth on customers in the telecommunication industryAuthor: Costa, Mariana Pires do RosárioLanguage: InglésRepository: 73Subject: Social media / Word-of-mouth / Negative word-of-mouth / Brand attitude / Perceived brand quality / Re-patronage Intention / Indústria das telecomunicações / Facebook / Qualidade dos serviços / Marketing / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Title: Consumer's behavior facing word-of-mouth and the impact on marketing point of view: exploratory analysisAuthor: Gabeur, HortenseLanguage: InglésRepository: 73
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