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Title: Marketing viral: vírus inVitroAuthor: Vale, João Carvalho doLanguage: PortuguésRepository: 73Subject: Marketing viral / Passa-palavra / Natal digital / Meio digital / Viral marketing / Word-of-mouth / Digital nativity / Online media
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Title: The impact of online negative word-of-mouth on consumers in the sports shoes industryLanguage: InglésRepository: 73Subject: Word-of-mouth / Negative word-of-mouth / Electronic word-of-mouth / Social media / Gestão de empresas / Marketing relacional / Rede social / Facebook / Indústria do calçado / Marca comercial / Satisfação do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Wine prestige and experience in enhancing relationship quality and outcomes: wine tourism in DouroAuthor: Loureiro, S. M. C. / da Cunha, N. P.Language: InglésRepository: 73
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Title: Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websitesAuthor: Cavallero, LuisaLanguage: InglésRepository: 73Subject: Website quality / Unified theory of acceptance and use of technology (UTAUT) / Trust / Online customer reviews / Satisfaction / Word-of-mouth / Marketing / Indústria do vestuário / Moda / Página web / Comportamento do consumidor / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Customers’ online interaction experiences with fashion brands: e-information and e-buyingAuthor: Loureiro, S. M. C. / Amorim, M.Language: InglésRepository: 73
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Title: Are digital influencers ruining your business?: the effects of negative word-of-mouth endorsed by digital influencers on purchase intentionAuthor: Paula, Ana Beatriz FerreiraLanguage: InglésRepository: 73
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Title: The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel contextAuthor: Loureiro, S.M.C. / Almeida, M. / Rita, P.Language: InglésRepository: 73Subject: Spa / Atmospheric cues / Relaxation / Involvement / Word-of-mouth / Satisfaction
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Title: Facebook satisfaction and its impacts on fundraising: a case study at a Portuguese non-profit organizationAuthor: Laureano, R. M. S. / Fernandes, A. L. / Hassamo, S. / Alturas, B.Language: InglésRepository: 73Subject: NGO / Facebook / Word-of-mouth / Donations / Fundraising / Leigos para o Desenvolvimento / Non-profit organizations
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Title: The impact of online negative word-of-mouth on customers in the telecommunication industryAuthor: Costa, Mariana Pires do RosárioLanguage: InglésRepository: 73Subject: Social media / Word-of-mouth / Negative word-of-mouth / Brand attitude / Perceived brand quality / Re-patronage Intention / Indústria das telecomunicações / Facebook / Qualidade dos serviços / Marketing / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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