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73
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Monteiro, Patrícia Gaspar
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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M Business administration and business economics - Marketing - Accounting - Personnel economics
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Subject:
Wine regions
Subject:
Marketing
Language:
Inglés
Document Type:
Tesis
Year:
2018
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Title:
The impact of attention on wines' purchase intention: the moderating role of awards and consumption situations
Author:
Monteiro, Patrícia Gaspar
Language:
Inglés
Repository:
73
Subject:
Wine
/
Eye-tracking
/
Wine awards
/
Consumption situation
/
Marketing
/
Marketing de vinhos
/
Imagem de marca
/
Prémio
/
Comportamento do consumidor
/
Preferência do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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