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73 (2)

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Anselmo, Cátia Alexandra Arez de Sousa (1)
Bianchi, C. (1)
Cacho-Elizondo, S. (1)
Drennan, J. (1)
Guibert, N. (1)
Loureiro, S. M. C. (1)
Proud, W. (1)

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Wine (2)
Brand love (1)
Brand loyalty (1)
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China (1)
Domínio/Área Científica::Ciências Sociais (1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (1)
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Subject: Wine Year: 2016 Language: Inglés Repository: 73

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Title: Strategy for a portuguese wine in China: the case-study of Couteiro-mor
Author: Anselmo, Cátia Alexandra Arez de Sousa
Language: Inglés
Repository: 73
Subject: Marketing / Sector vinícola / Marketing de vinhos / Exportação / Plano de marketing / Export / Marketing Plan / Wine / China / Domínio/Área Científica::Ciências Sociais

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Title: Examining the role of wine brand love on brand loyalty: a multi-country comparison
Author: Drennan, J. / Bianchi, C. / Cacho-Elizondo, S. / Loureiro, S. M. C. / Guibert, N. / Proud, W.
Language: Inglés
Repository: 73
Subject: Wine / Brand love / Brand loyalty / Brand satisfaction / Brand trust / Wine experience / Wine knowledge / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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