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Title: The impact of attention on wines' purchase intention: the moderating role of awards and consumption situationsAuthor: Monteiro, Patrícia GasparLanguage: InglésRepository: 73Subject: Wine / Eye-tracking / Wine awards / Consumption situation / Marketing / Marketing de vinhos / Imagem de marca / Prémio / Comportamento do consumidor / Preferência do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Examining the role of wine brand love on brand loyalty: a multi-country comparisonAuthor: Drennan, J. / Bianchi, C. / Cacho-Elizondo, S. / Loureiro, S. M. C. / Guibert, N. / Proud, W.Language: InglésRepository: 73
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