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73
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Bianchi, C.
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Cacho-Elizondo, S.
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Drennan, J.
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Guibert, N.
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Loureiro, S. M. C.
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Proud, W.
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Brand love
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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Subject:
Wine
Repository:
73
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2015
Year:
2019
Language:
Inglés
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Title:
Examining the role of wine brand love on brand loyalty: a multi-country comparison
Author:
Drennan, J.
/
Bianchi, C.
/
Cacho-Elizondo, S.
/
Loureiro, S. M. C.
/
Guibert, N.
/
Proud, W.
Language:
Inglés
Repository:
73
Subject:
Wine
/
Brand love
/
Brand loyalty
/
Brand satisfaction
/
Brand trust
/
Wine experience
/
Wine knowledge
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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