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Fernandes, Miguel Jorge do Carmo Francisco Morgado
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Title:
Implementation of a service-dominant logic in a Portuguese SME wine seller
Author:
Fernandes, Miguel Jorge do Carmo Francisco Morgado
Language:
Inglés
Repository:
73
Subject:
Service-dominant logic
/
Costumer experience
/
Wine
/
SME
/
Strategic marketing
/
Experiência do cliente
/
PME vínicola
/
Marketing estratégico
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