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Subject: Wine Repository: 73 Year: 2015 Language: Inglés

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Title: Implementation of a service-dominant logic in a Portuguese SME wine seller
Author: Fernandes, Miguel Jorge do Carmo Francisco Morgado
Language: Inglés
Repository: 73
Subject: Service-dominant logic / Costumer experience / Wine / SME / Strategic marketing / Experiência do cliente / PME vínicola / Marketing estratégico

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Title: Examining the role of wine brand love on brand loyalty: a multi-country comparison
Author: Drennan, J. / Bianchi, C. / Cacho-Elizondo, S. / Loureiro, S. M. C. / Guibert, N. / Proud, W.
Language: Inglés
Repository: 73
Subject: Wine / Brand love / Brand loyalty / Brand satisfaction / Brand trust / Wine experience / Wine knowledge / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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