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Subject: WOM Year: 2015

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Title: Scrambling holidays: plataforma de venda on-line de experiências e férias - plano de negócios
Author: Lourenço, Lúcia de Fátima Branco Ramos Alves de Almeida
Language: Portugués
Repository: 73
Subject: Experiências / Lazer / WOM / Turismo / Experiences / Leisure / Tourism

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Title: Experience- a ponte entre a marca e o consumidor: perceções do consumidor sobre a experiência.
Author: Azevedo, Cláudia Almeida
Language: Portugués
Repository: 73
Subject: Escala de experiência de marca / Experiência de compra / Experience / Marketing experiencial / Envolvimento / Interesse / Recomendação / WOM / Lealdade / Satisfação

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