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73 (1)

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Tavares, Carlota Maria de Matos Taquenho Galiano (1)

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Brand equity (1)
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Lisboa - Portugal (1)
M Business administration and business economics - Marketing - Accounting - Personnel economics (1)
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Subject: Viagem Subject: Festivais Year: 2019 Repository: 73

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Title: The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in Lisbon
Author: Tavares, Carlota Maria de Matos Taquenho Galiano
Language: Inglés
Repository: 73
Subject: Music festivals / Occasional vs permanent events / Brand equity / Travel motivations / Marketing / Festivais / Música / Valor da marca / Viagem / Estudo de casos / Trabalho de projeto / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Z320 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics

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