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73
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Bukaiová, Ivana
(1)
Santos, Dulce Rosa
(1)
Tavares, Carlota Maria de Matos Taquenho Galiano
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Viagem
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Marketing
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(2)
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(1)
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Destination image
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Subject:
Viagem
Language:
Inglés
Repository:
73
Document Type:
Tesis
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Title:
The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in Lisbon
Author:
Tavares, Carlota Maria de Matos Taquenho Galiano
Language:
Inglés
Repository:
73
Subject:
Music festivals
/
Occasional vs permanent events
/
Brand equity
/
Travel motivations
/
Marketing
/
Festivais
/
Música
/
Valor da marca
/
Viagem
/
Estudo de casos
/
Trabalho de projeto
/
Lisboa - Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
Z320
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Z Other special topics
Acceder
Title:
Touristic destination and destination image: case study of Slovakia
Author:
Bukaiová, Ivana
Language:
Inglés
Repository:
73
Subject:
Tourism
/
Destination image
/
Travel
/
Slovakia
/
Gestão de empresas
/
Turismo
/
Imagem
/
Viagem
/
Eslováquia
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Touristic destination image : a study on Lisbon’s touristic destination image
Author:
Santos, Dulce Rosa
Language:
Inglés
Repository:
73
Subject:
Turismo
/
Viagem
/
Marca
/
Marketing
/
Tourism
/
Travel
/
Brand marketing
Acceder
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