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57 (1)

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Acosta Ortega, Felipe (1)
Hernández P, Hugo (1)
Hernández-Fernández, Lissette (1)
Jimenez Delgado, Genett Isabel (1)
Mercado Caruso, Nohora Nubia (1)
Rengifo Espinosa, Carlos (1)
Torres Cuadrado, Esperanza Margarita (1)
Viloria Silva, Amelec Jesus (1)

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Acceptance of technologies (1)
Big data (1)
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Partial least squares (1)
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Subject: UTAUT Document Type: Preprint

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Title: Factors affecting the big data adoption as a marketing tool in SMEs
Author: Viloria Silva, Amelec Jesus / Hernández-Fernández, Lissette / Torres Cuadrado, Esperanza Margarita / Mercado Caruso, Nohora Nubia / Rengifo Espinosa, Carlos / Acosta Ortega, Felipe / Hernández P, Hugo / Jimenez Delgado, Genett Isabel
Language: Inglés
Repository: 57
Subject: Big data / Intention to use / UTAUT / Acceptance of technologies / Resistance to use / Partial least squares

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