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73 (2)

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Coelho, Joana Pinto (1)
Dias, Catarina Fernandes (1)

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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Marketing (2)
Turismo (2)
Cosmetics (1)
Customer feedback (1)
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DATA MINING (1)
Destination management (1)
Estratégias de marketing (1)
Gestão de empresas (1)

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Subject: Turismo Subject: Marketing Year: 2016 Repository: 73 Language: Inglés

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Title: How can luxury cosmetic companies leverage on global shoppers: the case study of Kiehl´s since 1851
Author: Dias, Catarina Fernandes
Language: Inglés
Repository: 73
Subject: Shopping tourism / Luxury brands / Cosmetics / Marketing / Destination management / Gestão de empresas / Indústria cosmética / Valor da marca / Indústria de produtos de luxo / Estratégias de marketing / Turismo / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Stripping customers' feedback on hotels evaluation through data mining
Author: Coelho, Joana Pinto
Language: Inglés
Repository: 73
Subject: Indústria hoteleira / Turismo / DATA MINING / Marketing / Customer feedback / Customer reviews / Online reviews / Knowledge extraction / Modeling / Sensitivity analysis / Las Vegas / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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