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Subject:
Turismo
Subject:
Gestão
Subject:
Cocreation
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2018
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2017
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Title:
Active engagement in the facebook brand pages of luxury hotels
Author:
Lopes, Inês Maria Santos
Language:
Inglés
Repository:
73
Subject:
Gestão
/
Turismo
/
Rede social
/
Facebook
/
Marketing eletrónico
/
Comportamento do consumidor
/
User-generated content
/
Social Media
/
Consumer engagement
/
Self-congruity
/
Perceived advantages
/
Passive users
/
Active users
/
Cocreation
/
Privacy concerns
/
Personality traits
/
Social pressure
/
Hotel brand page
/
Five-star hotels
/
Cocriação
/
Redes sociais
/
Interesse
/
Congruência
/
Humanização
/
Vantagens percecionadas
/
Utilizadores ativos
/
Utilizadores passivos
/
Questões de privacidade
/
Traços pessoais
/
Pressão social
/
Páginas de hotéis cinco estrelas
/
Domínio/Área Científica::Ciências Sociais
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