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73 (1)

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Lopes, Inês Maria Santos (1)

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Subject: Turismo Subject: Cocreation Year: 2018 Year: 2017 Repository: 73

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Title: Active engagement in the facebook brand pages of luxury hotels
Author: Lopes, Inês Maria Santos
Language: Inglés
Repository: 73
Subject: Gestão / Turismo / Rede social / Facebook / Marketing eletrónico / Comportamento do consumidor / User-generated content / Social Media / Consumer engagement / Self-congruity / Perceived advantages / Passive users / Active users / Cocreation / Privacy concerns / Personality traits / Social pressure / Hotel brand page / Five-star hotels / Cocriação / Redes sociais / Interesse / Congruência / Humanização / Vantagens percecionadas / Utilizadores ativos / Utilizadores passivos / Questões de privacidade / Traços pessoais / Pressão social / Páginas de hotéis cinco estrelas / Domínio/Área Científica::Ciências Sociais

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