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Repository
73
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Coelho, Joana Pinto
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Dias, Catarina Fernandes
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Marketing
(2)
Turismo
(2)
Cosmetics
(1)
Customer feedback
(1)
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DATA MINING
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Subject:
Turismo
Subject:
Marketing
Document Type:
Tesis
Language:
Inglés
Year:
2016
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Title:
How can luxury cosmetic companies leverage on global shoppers: the case study of Kiehl´s since 1851
Author:
Dias, Catarina Fernandes
Language:
Inglés
Repository:
73
Subject:
Shopping tourism
/
Luxury brands
/
Cosmetics
/
Marketing
/
Destination management
/
Gestão de empresas
/
Indústria cosmética
/
Valor da marca
/
Indústria de produtos de luxo
/
Estratégias de marketing
/
Turismo
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Stripping customers' feedback on hotels evaluation through data mining
Author:
Coelho, Joana Pinto
Language:
Inglés
Repository:
73
Subject:
Indústria hoteleira
/
Turismo
/
DATA MINING
/
Marketing
/
Customer feedback
/
Customer reviews
/
Online reviews
/
Knowledge extraction
/
Modeling
/
Sensitivity analysis
/
Las Vegas
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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