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Subject: Trust Year: 2016 Document Type: Artículo

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Title: Framework for success of online brand management: a systematic literature review
Author: Bilro, R. G. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Consumer satisfaction / Trust / Online loyalty / Online brand / Online brand management / Domínio/Área Científica::Ciências Naturais::Ciências da Terra e do Ambiente / Domínio/Área Científica::Engenharia e Tecnologia::Engenharia do Ambiente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Relación entre la confianza hacia la publicidad y la lealtad hacia la marca / Relationship between the trust toward the advertising and the loyalty toward the brand
Author: Bucheli Sandoval, Julián Eduardo / Brin, Javier
Language: Español
Repository: 75
Subject: Lealtad / Confianza / Publicidad / Marca / Actitud / Escepticismo / Loyalty / Trust / Advertising / Brand / Attitude / Skepticism

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