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Subject: Trust Subject: Loyalty Year: 2020

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Title: Relación entre la confianza hacia la publicidad y la lealtad hacia la marca / Relationship between the trust toward the advertising and the loyalty toward the brand
Author: Bucheli Sandoval, Julián Eduardo / Brin, Javier
Language: Español
Repository: 75
Subject: Lealtad / Confianza / Publicidad / Marca / Actitud / Escepticismo / Loyalty / Trust / Advertising / Brand / Attitude / Skepticism

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Title: O impacto da reputação corporativa na confiança, satisfação e lealdade dos clientes bancários: comparação entre as marcas Activobank e Millennium BCP
Author: Mateus, Joana Silva
Language: Portugués
Repository: 73
Subject: Reputação corporativa / Confiança / Satisfação / Lealdade / Switching costs / Setor bancário / ActivoBank / Millennium bcp / Corporate reputation / Trust / Satisfaction / Loyalty / Banking sector / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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