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Subject: Telemarketing Year: 2017

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Title: A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features
Author: Moro, S. / Cortez, P. / Rita, P.
Language: Inglés
Repository: 73
Subject: Feature selection / Decision support / Data mining / Telemarketing / Bank marketing / Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

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Title: Estudio del impacto de las campañas de telemercadeo en el sector bancario de Colombia.
Author: Murcia Patiño, Nicolás / Parra Caicedo, Sergio Andrés
Language: Español
Repository: 40
Subject: Telemercadeo / Impacto / Estudio Cualitativo / Historia / Telecomunicaciones / Telemarketing / Impact / Qualitative study / History / Telecommunications / Telemercadeo -- Administración -- Casos -- Colombia / Bancos -- Administración -- Colombia / Estrategia corporativa -- Casos -- Colombia

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