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73
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72
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Diogo, João Manuel Pimenta de Castro
(1)
Gadiraju, Gaurav Kumar
(1)
Morgado, Rute Ferreira
(1)
Sousa, Hugo Miguel Ramos
(1)
Zapata Agüera, María Soledad
(1)
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(5)
Sports
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Patrocínio
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6114.13 Marketing
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Subject:
Sports center
Subject:
6114.13 Marketing
Document Type:
Tesis
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Title:
Patrocínios desportivos dimensões mais valorizadas numa celebridade desportiva por um patrocinador
Author:
Sousa, Hugo Miguel Ramos
Language:
Portugués
Repository:
73
Subject:
Patrocínio
/
Celebridade
/
Desportiva
/
Marketing
/
Publicidade
/
Desporto
/
Sponsorship
/
Celebrity
/
Sports
/
Advertising
Acceder
Title:
O patrocínio desportivo: ativação de marca e papel do consumidor
Author:
Diogo, João Manuel Pimenta de Castro
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Patrocínio
/
Desporto
/
Marca
/
Comportamento do consumidor
/
Sponsorship
/
Sponsor
/
Sports
/
Activation
/
Consumer
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Impact of social media in sports marketing
Author:
Gadiraju, Gaurav Kumar
Language:
Inglés
Repository:
73
Subject:
Social Media
/
Sports
/
Marketing
/
Internet
/
Advertising
/
Meios de comunicação
/
Marketing desportivo
/
Marketing eletrónico
/
Estratégias de marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies
Author:
Morgado, Rute Ferreira
Language:
Inglés
Repository:
73
Subject:
Sports
/
Gambling
/
Restaurants
/
Recreation
/
Tourism
/
Marketing
/
Desporto
/
Jogo
/
Restaurantes
/
Recreação
/
Turismo
Acceder
Title:
La esponsorización deportiva: factores que influyen en su efectividad
Author:
Zapata Agüera, María Soledad
Language:
Español
Repository:
72
Subject:
Juegos Olímpicos
/
Marketing
/
Deportes
/
Olympic Games
/
Sports
/
Comercialización e Investigación de Mercados
/
6114.13 Marketing
Acceder
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