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Diogo, João Manuel Pimenta de Castro
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Subject:
Sports
Subject:
Consumer
Year:
2016
Year:
2015
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73
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Title:
O patrocínio desportivo: ativação de marca e papel do consumidor
Author:
Diogo, João Manuel Pimenta de Castro
Language:
Portugués
Repository:
73
Subject:
Marketing
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Patrocínio
/
Desporto
/
Marca
/
Comportamento do consumidor
/
Sponsorship
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Sponsor
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Sports
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Consumer
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