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73
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Gil, Daniel Susano
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Trindade, Gonçalo Filipe de Lemos
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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Subject:
Sponsorship
Year:
2018
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results
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Title:
The effectiveness of tennis events sponsorship: Millennium Estoril Open
Author:
Gil, Daniel Susano
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Sports marketing
/
Sponsorship
/
Effectiveness measurement
/
Gestão de marketing
/
Desporto
/
Patrocínio
/
Avaliação estratégica
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Leveraging brands at music festivals: NOS Alive sponsorship
Author:
Trindade, Gonçalo Filipe de Lemos
Language:
Inglés
Repository:
73
Subject:
Experience
/
Brand image
/
Event image
/
Music festivals
/
Sponsorship
/
Sponsor image and event sponsor-fit
/
Marketing estratégico
/
Música
/
Festas
/
Patrocínio
/
Imagem de marca
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
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