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73 (3)

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Author

Gil, Daniel Susano (1)
Hallouin, Manon Marie Margaux (1)
Trindade, Gonçalo Filipe de Lemos (1)

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Patrocínio (3)
Sponsorship (3)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (2)
Avaliação estratégica (1)
Brand identity (1)
Brand image (1)
Comportamento do consumidor (1)
Consumers (1)
Customer experience (1)
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2017 (3)
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Subject: Sponsorship Subject: Patrocínio Year: 2017 Language: Inglés

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1-3 from 3 results (0.009 seconds)

Title: The effectiveness of tennis events sponsorship: Millennium Estoril Open
Author: Gil, Daniel Susano
Language: Inglés
Repository: 73
Subject: Marketing / Sports marketing / Sponsorship / Effectiveness measurement / Gestão de marketing / Desporto / Patrocínio / Avaliação estratégica / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: The impact of brand portfolio management on the identification process of sport consumers
Author: Hallouin, Manon Marie Margaux
Language: Inglés
Repository: 73
Subject: Marketing desportivo / Comportamento do consumidor / Identidade de marca / Gestão de carteiras / Globalização / Patrocínio / Consumers / Sport industry / Brand identity / Identification / Portfolio management / Globalisation / Sponsorship / Customer experience / Loyalty / Domínio/Área Científica::Ciências Sociais

Acceder
Title: Leveraging brands at music festivals: NOS Alive sponsorship
Author: Trindade, Gonçalo Filipe de Lemos
Language: Inglés
Repository: 73
Subject: Experience / Brand image / Event image / Music festivals / Sponsorship / Sponsor image and event sponsor-fit / Marketing estratégico / Música / Festas / Patrocínio / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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