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73 (3)
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Arias, C. (1)
Barrios, A. (1)
Gil, Daniel Susano (1)
Hallouin, Manon Marie Margaux (1)
Trindade, Gonçalo Filipe de Lemos (1)
Wilson, B. (1)

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Sponsorship (4)
Patrocínio (3)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (2)
Avaliação estratégica (1)
Brand identity (1)
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Colombia (1)
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Subject: Sponsorship Year: 2017 Language: Inglés

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1-4 from 4 results (0.01 seconds)

Title: The effectiveness of tennis events sponsorship: Millennium Estoril Open
Author: Gil, Daniel Susano
Language: Inglés
Repository: 73
Subject: Marketing / Sports marketing / Sponsorship / Effectiveness measurement / Gestão de marketing / Desporto / Patrocínio / Avaliação estratégica / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: The impact of brand portfolio management on the identification process of sport consumers
Author: Hallouin, Manon Marie Margaux
Language: Inglés
Repository: 73
Subject: Marketing desportivo / Comportamento do consumidor / Identidade de marca / Gestão de carteiras / Globalização / Patrocínio / Consumers / Sport industry / Brand identity / Identification / Portfolio management / Globalisation / Sponsorship / Customer experience / Loyalty / Domínio/Área Científica::Ciências Sociais

Acceder
Title: Leveraging brands at music festivals: NOS Alive sponsorship
Author: Trindade, Gonçalo Filipe de Lemos
Language: Inglés
Repository: 73
Subject: Experience / Brand image / Event image / Music festivals / Sponsorship / Sponsor image and event sponsor-fit / Marketing estratégico / Música / Festas / Patrocínio / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Getting the sustainability message across: An endorsed Colombian environmental cinematographic strategy
Author: Barrios, A. / Wilson, B. / Arias, C.
Language: Inglés
Repository: 21
Subject: Sustainability / Green advertising / Movies / Sponsorship / Patriotism / Colombia

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