OPAC

A problem has been found

A problem has ocurred in the communication with the server.

Please, try again later. If the problem persists, contact the admin

Home
Repositories
Authors
Document types
Statistics
About

Query

Advanced Search Simple Search

Title

Author

Subject

Year

Refine your Search

Repository

73 (4)
21 (1)

Show More Show Less

Author

Arias, C. (1)
Barrios, A. (1)
Diogo, João Manuel Pimenta de Castro (1)
Gil, Daniel Susano (1)
Hallouin, Manon Marie Margaux (1)
Trindade, Gonçalo Filipe de Lemos (1)
Wilson, B. (1)

Show More Show Less

Subject

Sponsorship (5)
Patrocínio (4)
Comportamento do consumidor (2)
Desporto (2)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (2)
Marketing (2)
Activation (1)
Avaliação estratégica (1)
Brand identity (1)
Brand image (1)

Show More Show Less

Year

2017 (5)
2018 (2)
2015 (1)
2016 (1)
2019 (1)
2020 (1)

Show More Show Less

Document Type

Tesis (4)
Artículo (1)

Show More Show Less

Language

Inglés (4)
Portugués (1)

Show More Show Less

Your search

Subject: Sponsorship Year: 2017

Sort by Score Title Year -

1-5 from 5 results (0.011 seconds)

Title: O patrocínio desportivo: ativação de marca e papel do consumidor
Author: Diogo, João Manuel Pimenta de Castro
Language: Portugués
Repository: 73
Subject: Marketing / Patrocínio / Desporto / Marca / Comportamento do consumidor / Sponsorship / Sponsor / Sports / Activation / Consumer / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: The effectiveness of tennis events sponsorship: Millennium Estoril Open
Author: Gil, Daniel Susano
Language: Inglés
Repository: 73
Subject: Marketing / Sports marketing / Sponsorship / Effectiveness measurement / Gestão de marketing / Desporto / Patrocínio / Avaliação estratégica / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: The impact of brand portfolio management on the identification process of sport consumers
Author: Hallouin, Manon Marie Margaux
Language: Inglés
Repository: 73
Subject: Marketing desportivo / Comportamento do consumidor / Identidade de marca / Gestão de carteiras / Globalização / Patrocínio / Consumers / Sport industry / Brand identity / Identification / Portfolio management / Globalisation / Sponsorship / Customer experience / Loyalty / Domínio/Área Científica::Ciências Sociais

Acceder
Title: Leveraging brands at music festivals: NOS Alive sponsorship
Author: Trindade, Gonçalo Filipe de Lemos
Language: Inglés
Repository: 73
Subject: Experience / Brand image / Event image / Music festivals / Sponsorship / Sponsor image and event sponsor-fit / Marketing estratégico / Música / Festas / Patrocínio / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Getting the sustainability message across: An endorsed Colombian environmental cinematographic strategy
Author: Barrios, A. / Wilson, B. / Arias, C.
Language: Inglés
Repository: 21
Subject: Sustainability / Green advertising / Movies / Sponsorship / Patriotism / Colombia

Acceder

« Previous 1 Next »

SeDiCI Serivicio de Difusión de la Creación Intelectual

PrEBi Proyecto de Enlace de Bibliotecas

UNLP Universidad Nacional de La Plata

2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723