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Jovanović, Bojan
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Subject:
Sponsorship
Document Type:
Tesis
Year:
2014
Language:
Inglés
Repository:
73
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Title:
Using sport marketing to reach consumers
Author:
Jovanović, Bojan
Language:
Inglés
Repository:
73
Subject:
Sport marketing
/
Sponsorship
/
Brand awareness
/
Purchase decision
/
Sponsorship recognition
/
Marketing desportivo
/
Patrocínio
/
Reconhecimento da marca
/
Decisão de compra
/
Reconhecimento de patrocínio
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