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Subject: Segmentation Document Type: Tesis Language: Inglés Year: 2014

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Title: Segmentation model for electronics and appliances retailer in B2B market
Author: Caramelo, Diogo Lopes
Language: Inglés
Repository: 73
Subject: Segmentation / B2B / Retailing / Consumer electronics / Segmentação / Retalho / Eletrónica de consumo

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Title: Grocery consumer relational perceptions: value typologies and environmentally sustainable consumption
Author: Gonçalves, Marta Catarina Fernandes
Language: Inglés
Repository: 73
Subject: Consumer perceived value / Relational satisfaction / Risk of environmentally unsustainable consumption / Segmentation / Risco de consumo ambientalmente insustentável / Satisfação relacional / Segmentação / Valor percebido pelo consumidor

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Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author: Rathjen, Katharina
Language: Inglés
Repository: 73
Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor

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