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Subject: Segmentation Document Type: Tesis Language: Inglés

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Title: Segmentation model for electronics and appliances retailer in B2B market
Author: Caramelo, Diogo Lopes
Language: Inglés
Repository: 73
Subject: Segmentation / B2B / Retailing / Consumer electronics / Segmentação / Retalho / Eletrónica de consumo

Acceder
Title: Grocery consumer relational perceptions: value typologies and environmentally sustainable consumption
Author: Gonçalves, Marta Catarina Fernandes
Language: Inglés
Repository: 73
Subject: Consumer perceived value / Relational satisfaction / Risk of environmentally unsustainable consumption / Segmentation / Risco de consumo ambientalmente insustentável / Satisfação relacional / Segmentação / Valor percebido pelo consumidor

Acceder
Title: Case-study on price setting of beer
Author: Leite, Pedro Rui Ortins
Language: Inglés
Repository: 73
Subject: Pricing / Beer market / Segmentation / Strategy / Cerveja / Segmentação do mercado / Estratégias

Acceder
Title: Examining the differences of the internationalization strategies of two of the major brands in the smartphone industry - Apple inc. versus Samsung electronics
Author: Cardoso, Eve Alexandra Reyes Pinto
Language: Inglés
Repository: 73
Subject: Gestão internacional / Indústria das telecomunicações / Telemóvel / Mercado internacional / Estratégias de sucesso / Segmentação do mercado / Análise comparativa / Internationalization / Strategy / Market entry / Segmentation / International approach / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Young people and labour market segmentation in Europe: an institutionalist perspective
Author: Marques, Paulo
Language: Inglés
Repository: 73
Subject: Automotive sector / Case studies / Labour market institutions / Liberalization / QCA / Segmentation / Social conflict / Telecommunications sector / Youth / Conflito social / Estudo de casos / Instituições do mercado de trabalho / Jovem / Liberalização / Sector automóvel / Setor das telecomunicações / Segmentação

Acceder
Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author: Rathjen, Katharina
Language: Inglés
Repository: 73
Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor

Acceder

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