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Segmentação
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2008
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Title:
Modelos de mistura em CRM: uma aplicação à segmentação no sector bancário
Author:
Calado, Claudia da Encarnação
Language:
Portugués
Repository:
73
Subject:
Customer relationship management
/
Segmentação
/
Modelos de mistura finita
/
Regressão multinomial
/
Variáveis concomitantes
/
Segmentation
/
Mixture models
/
Multinomial regression
/
Concomitants variables
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