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Subject: Scent Year: 2019

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Title: Olfactory purchases: how does scent influence the consumer's decision-making process?
Author: Cardoso, Bárbara Filipa
Language: Inglés
Repository: 73
Subject: Scent / Scent marketing / Sales / Experimental study / Aroma / Marketing aromático / Venda / Estudo experimental / Marketing / Estratégias de marketing / Olfacto / Perceção olfativa / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and color
Author: Roschk, H. / Loureiro, S. M. C. / Breitsohl, J.
Language: Inglés
Repository: 73
Subject: Color / In-store atmospherics / Meta-analysis / Music / Retail customer behavior / Scent / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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