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73 (2)

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Cardoso, Bárbara Filipa (1)
Gomes, Filipa de Sousa (1)

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Aroma (2)
Estudo experimental (2)
Experimental study (2)
Sales (2)
Scent (2)
Average time spent in the store (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Estratégias de marketing (1)
Marketing (1)
Marketing aromático (1)

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2011 (1)
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Tesis (2)

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Portugués (1)

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Subject: Scent Subject: Aroma Document Type: Tesis Repository: 73

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Title: Olfactory purchases: how does scent influence the consumer's decision-making process?
Author: Cardoso, Bárbara Filipa
Language: Inglés
Repository: 73
Subject: Scent / Scent marketing / Sales / Experimental study / Aroma / Marketing aromático / Venda / Estudo experimental / Marketing / Estratégias de marketing / Olfacto / Perceção olfativa / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Marketing sensorial: os efeitos do aroma no ponto de venda
Author: Gomes, Filipa de Sousa
Language: Portugués
Repository: 73
Subject: Aroma / Vendas / Tempo médio de permanência na loja / Estudo experimental / Scent / Sales / Average time spent in the store / Experimental study

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