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73 (1)

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Seabra, André Filipe Pacheco (1)

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Subject: Satisfação Subject: Loyalty Subject: Satisfaction Year: 2013

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Title: Relação dos programas de fidelização e a satisfação de clientes: o caso tmn
Author: Seabra, André Filipe Pacheco
Language: Portugués
Repository: 73
Subject: Marketing relacional / Novo consumidor / Criação de valor / Satisfação / Retenção de clientes / Fidelidade / Programas de fidelização / Relationship marketing / New consumer / Value creation / Satisfaction / Customer retention / Loyalty / Loyalty programs

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