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72
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Martínez Caro, Laura
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Martínez García, José Antonio
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Comercialización e Investigación de Mercados
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Ecuaciones estructurales de modelos
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Marketing de servicios
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Medición de la calidad
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Subject:
Sampling
Subject:
Muestreo
Year:
2007
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Title:
Medición de la calidad del servicio. Desarrollo de escalas frente a medidas de un solo ítem. Estudio comparativo
Author:
Martínez García, José Antonio
/
Martínez Caro, Laura
Language:
Español
Repository:
72
Subject:
Medición de la calidad
/
Marketing de servicios
/
Escala Likert
/
Muestreo
/
Ecuaciones estructurales de modelos
/
Measuring quality
/
Marketing services
/
Likert Scale
/
Sampling
/
Structural equation models
/
Comercialización e Investigación de Mercados
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