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Subject: SMEs Subject: L83

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Title: Corporate rebranding on SMEs: an analysis based on a framework appllied to big companies: the case of Greenwish
Author: Travassos, André Marques
Language: Inglés
Repository: 73
Subject: Rebranding / SMEs / Restaurants / PME Pequenas e Médias Empresas / Restauração / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M130 / L83 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization

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Title: Sustainability as a corporate strategy: A performance comparison of green and non-green SME Hotels / Sostenibilidad como estrategia corporativa: Una comparación del rendimiento entre pequeños y medianos hoteles ecológicos y tradicionales
Author: Teruel Gutiérrez, Ricardo
Language: Inglés
Repository: 72
Subject: Sustainability / Eco hotels / SMEs / Management / Sostenibilidad / Eco hoteles / PYMEs / Gestión / 5311 Organización y Dirección de Empresas / L10 / L83 / M14 / Q56

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