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72
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Maldonado Guzmán, Gonzalo
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Martínez Serna, María del Carmen
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Pinzón Castro, Sandra Yesenia
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5311 Organización y Dirección de Empresas
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Antecedentes
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Antecedents
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Market orientation
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Orientación al mercado
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Pyme
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SMEs
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2015
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Subject:
SMEs
Subject:
Antecedents
Document Type:
Artículo
Year:
2015
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Title:
La orientación al mercado en la Pyme manufacturera de México: antecedentes de su adopción / Market orientation in Mexican manufacturing SMEs: antecedents of its adoption
Author:
Pinzón Castro, Sandra Yesenia
/
Martínez Serna, María del Carmen
/
Maldonado Guzmán, Gonzalo
Language:
Español
Repository:
72
Subject:
Orientación al mercado
/
Antecedentes
/
Pyme
/
Market orientation
/
Antecedents
/
SMEs
/
5311 Organización y Dirección de Empresas
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