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Title: Firm Capabilities and Growth Strategies: The Moderating Role of Institutional FactorsAuthor: Velasco-Gutiérrez, Gerardo / Montoya, Miguel A. / Orozco, Margarita / Capelleras, Joan LluisLanguage: InglésRepository: 15
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Title: Corporate rebranding on SMES: an analysis based on a framework appllied to big companies the case of GreenwishAuthor: Travassos, André MarquesLanguage: InglésRepository: 73Subject: Rebranding / SME / Restaurant / Healhty food / Vegetarian / Sustainability / PME Pequenas e Médias Empresas / Restauração / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M130 / L83 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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