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Title: Marketing plan : the launching of a tourism agency for the surf marketAuthor: Carvalhas, TomásLanguage: InglésRepository: 73Subject: Marketing plan / Tourism / Surf / Internet / Plano de marketing / Turismo
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Title: Choosing a university in Portugal: a conceptual modelAuthor: Queijo, E. / Silva, R. / Laureano, R. M. S.Language: InglésRepository: 73Subject: University / Marketing mix / Foreign student / Tourism
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Title: Touristic destination image : a study on Lisbon’s touristic destination imageAuthor: Santos, Dulce RosaLanguage: InglésRepository: 73
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Title: The effect of Portuguese nation brand on cognitive brand image: Portuguese and Canadian comparisonAuthor: Loureiro, S. M. C. / Veríssimo, A. / Cayolla, R.Language: InglésRepository: 73Subject: Nation brand / Cognitive image / Tourism / Heritage / Portugal / Canada
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Title: A framework to analyse the effect of hotel websites stimuli on emotions, attitude and intentions moderated by sensory curiosity; language of instruction; classification of hotel; and annual income of customerAuthor: Sarkar, B. / Loureiro, S. M. C.Language: InglésRepository: 73Subject: Hotel websites / Tourism / Pleasure / Arousal / S-O-R model / Customer satisfaction / Purchase intention
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Title: On the mesurement of economic globalization: trade, foregn direct investment, migration and tourismLanguage: InglésRepository: 73Subject: Globalization / Economy / Trade / Migration / Tourism / Foreign direct investment / Indicators / Globalização / Economia / Comércio / Migração / Turismo / Investimento direto estrangeiro / Indicadores
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