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Title: Segmentation model for electronics and appliances retailer in B2B marketAuthor: Caramelo, Diogo LopesLanguage: InglésRepository: 73Subject: Segmentation / B2B / Retailing / Consumer electronics / Segmentação / Retalho / Eletrónica de consumo
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Title: Marketing plan for Club del Gourmet and SuperCorLanguage: InglésRepository: 73Subject: Marketing plan / Gourmet / Green products / Service launching / Marketing-mix / Retailing / Innovation
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Title: How to turn innovative startups into successful businesses: the case of TechperksAuthor: Sousa, Rita Lourenço deLanguage: InglésRepository: 73Subject: Technology / Internet of things / Innovation / Business strategy / Entrepreneurship / Retailing / Marketing strategy / Tecnologia / Internet das coisas / Inovação / Empreendorismo / Estratégia de negócio / Venda a retalho / Estratégias de marketing / Marketing / Startup / Performance / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / L81 / O31 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization / O Economic development, innovation, technological change, and growth
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Title: A gestão de categorias e a análise da percepção de valor ao consumidorAuthor: Galveia, Maria Paula AleixoLanguage: PortuguésRepository: 73Subject: Category management / Merchandising / Retailing / Trade Marketing / Gestão de categorias
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Title: Quality is never out of fashion: measuring perceived service quality of portuguese apparel fashion retail and its benefitsAuthor: Vieira, Joana Catarina da CostaLanguage: InglésRepository: 73
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Title: Creation of an integrated tasting plan in hypermarketsAuthor: Oliveira, Marisa Figueiredo deLanguage: InglésRepository: 73Subject: Tasting actions / Retailing / Promotion / Merchandising / Shopper trends
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