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Title: Experiencing ar in retail: the influence of moment marketing and avatars on consumer behaviourLanguage: InglésRepository: 73Subject: Augmented reality / Moment marketing / Social Presence / Avatar / Emotions / Retail / Technology / Marketing / Novas tecnologias / Realidade virtual / Venda a retalho / Comportamento do consumidor / Emoção / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / L81 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: Measuring store emotional experience through facial electromyography and skin conductanceAuthor: Ângelo, Luís Miguel Oliveira doLanguage: InglésRepository: 73Subject: Retail / Neuromarketing / In-Store / Environment / Emotions / Retalho / Ambiente de loja / Emoções
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