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73 (2)

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Duarte, Vítor Manuel Henriques dos Santos (1)
Ventura, Patrícia Alexandra Sacramento da Costa (1)

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Retail (2)
Venda a retalho (2)
Advocacy (1)
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (1)
Estudo de casos (1)
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Subject: Retail Year: 2021 Language: Inglés Repository: 73

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Title: There's a new player in town: a case study of Mercadona's entrance in Portugal
Author: Ventura, Patrícia Alexandra Sacramento da Costa
Language: Inglés
Repository: 73
Subject: Retail / Internationalization / Managament / FMCG / Gestão de empresas / Gestão estratégica / Internacionalização das empresas / Supermercado / Venda a retalho / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M16 / L8 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization

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Title: The positive impact of product range optimization in the private label of a multinational retail company
Author: Duarte, Vítor Manuel Henriques dos Santos
Language: Inglés
Repository: 73
Subject: Retail / Private label brands / Relationship marketing / Advocacy / Attachment / Credibility / Image / Familiarity / Marketing relacional / Venda a retalho / Imagem de marca / Valor da marca / Otimização / Ferramentas estratégicas / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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