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Subject: Retail Subject: Marketing Language: Inglés Year: 2018 Year: 2019

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Title: Experiencing ar in retail: the influence of moment marketing and avatars on consumer behaviour
Author: Amorim, Inês Dias da Silva Pessoa de
Language: Inglés
Repository: 73
Subject: Augmented reality / Moment marketing / Social Presence / Avatar / Emotions / Retail / Technology / Marketing / Novas tecnologias / Realidade virtual / Venda a retalho / Comportamento do consumidor / Emoção / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / L81 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization

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