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73 (2)

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Amorim, Inês Dias da Silva Pessoa de (1)
Fernando, João Tavares (1)

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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
M30 (2)
M31 (2)
Retail (2)
Augmented reality (1)
Avatar (1)
Brand equity (1)
Brand loyalty (1)
Comportamento do consumidor (1)

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Subject: Retail Subject: M31 Language: Inglés Document Type: Tesis Year: 2019

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Title: The role of loyalty in private label consumer based brand equity
Author: Fernando, João Tavares
Language: Inglés
Repository: 73
Subject: Retail / Private labels / Brand equity / Brand loyalty / Retalho / Marcas brancas / Lealdade / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: Experiencing ar in retail: the influence of moment marketing and avatars on consumer behaviour
Author: Amorim, Inês Dias da Silva Pessoa de
Language: Inglés
Repository: 73
Subject: Augmented reality / Moment marketing / Social Presence / Avatar / Emotions / Retail / Technology / Marketing / Novas tecnologias / Realidade virtual / Venda a retalho / Comportamento do consumidor / Emoção / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / L81 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization

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